Founder on Fire: Krista Knickerbocker

She Sifted Through Everything So You Don’t Have To

Krista Knickerbocker on the strategy behind Sifted Refillery. How she’s building a business that bets on community, intentionality, and the quiet revolution of shopping differently.

This month, we sat down with Krista Knickerbocker, who is opening Sifted Refillery in North Reading, Massachusetts on May 1st. Krista is an architect-turned-metalsmith-turned-retail entrepreneur whose path has never been straight, and who wouldn’t have it any other way.