Beyond the Post: Why your social media isn't converting (and what to do about it)
with Abby MacMillan, Resonate Social

You're posting. You're showing up. But is it actually... doing anything?

If you've ever wondered whether your social media is bringing in clients or just collecting likes, this workshop is for you. We're going beyond the surface and digging into what actually matters when it comes to turning your social media into a tool that grows your business, not just your follower count.

In this 90-minute interactive session, you'll learn:

• Which analytics actually tell you if your content is working (and which ones to stop obsessing over)
• How long to track before you know if something's working or needs to change
• How to set up your bio, website, email list, and links so social media traffic has somewhere to GO
• How to track whether your social media is actually driving leads and sales (even when it's not a perfect science)
• What content that converts looks like vs. content that just gets engagement

This isn't a "post more and hope for the best" kind of workshop. It's for business owners who are ready to get strategic about their social media and want to know if what they're doing is actually worth their time.

Bring your questions and be ready to look at your own social media with fresh eyes.

About Abby:
Abby MacMillan is the founder of Resonate Social, a social media management company based in southern New Hampshire. She helps established business owners build authentic online presence through her depth-first methodology, because strategy beats trends just for the sake of trends every single time.