If your brand isn’t attracting the right clients, it’s not because your work isn’t good, it’s because your messaging isn’t quite connecting yet. Most of the time, businesses don't have a marketing issue, they have a clarity issue. When your positioning and messaging is unclear, people can’t quickly tell what you do, who you’re really for, how you’re different from others in your space, or whether you actually understand and can help with the problem they’re struggling with. Your audience needs to feel as though your business is the one "who finally gets it",  the one who can help them. When that connection isn’t there, even great businesses can end up attracting the wrong clients, or not enough of the right ones. You might feel like you know your audience, but your messaging might not be speaking to them.

In this live, interactive workshop, we’ll look at how to better understand your audience, how to pull real insight from the things they’re already saying, and how to position your work so it actually resonates with the people you most want to reach.

You’ll leave the workshop with: 

• A clearer picture of your ideal client

• A better understanding of how to speak to your ideal client and what might be missing from your messaging

• Simple ways to gain and start using client insight more intentionally

• A rough draft of your Positioning Statement/ Unique Value Proposition"

• Testimonials that actually convert and speak to new clients

Facilitated by Kristin at Storybook Road Creative Agency

🎟 $45 non-members · Free for members