Founder on Fire: Abby MacMillan

She Helps You Stop Blending In and Start Actually Being Seen

This month, we sat down with Abby MacMillan, founder of Resonate Social, a social media management company she built from scratch after stepping away from corporate life following the birth of her daughter in 2021. What started as VA work quietly evolved into something she couldn’t ignore: a gift for helping founders find and amplify what makes them genuinely different.

Abby’s philosophy maps directly onto what we believe at VTC: that authenticity, consistency, and a clear sense of who you are will always outperform trends, tactics, and follower counts. She pushes her clients to stop talking to everyone and start talking to their people, and she has the client transformations to prove it works. Read her full interview for the complete conversation, including her take on vanity metrics, why stories are non-negotiable, and the one thing she’d tell herself on day one of building her business.

If you want advice directly from Abby on your social strategy, come join us for an interactive workshop on April 15th! More details here.